Trading Metrics

Cookies & Tracking Policy

v1.0|Legal Document
Last Updated: December 20, 2025
Effective: December 20, 2025
Read time: 7 min

This page explains our cookie categories, how Google Analytics works with your consent, and how to manage cookies via your browser.

Agreement to Terms

By accessing or using Trading Metrics, you acknowledge that you have read and understood this cookies & tracking policy. Our platform is for educational and informational purposes only and does not constitute financial advice. If you do not agree, please do not use our services.

Cookie & Tracking Technologies Policy

This Cookie Policy explains how Trading Metrics (“we”, “our”, “us”) uses cookies and similar technologies on our website and platform. It helps you understand what we collect, why we use it, and how you can control it. This page supplements our Privacy Policy.

By default we set only essential cookies needed for the site to work. Google Analytics is enabled only after you click “OK” to consent on our banner. Our live chat widget remains blocked until you accept the provider’s rules in the chat popup.


What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They support core functionality, improve performance, and provide analytics so we can make improvements. Similar technologies (like localStorage) may be used for the same purposes.


Types of Cookies We Use

  • Essential Cookies — Required for the basic operation of our platform (authentication/session, security, core features). These are always active because the site won’t work properly without them.
  • Analytics Cookies — We use Google Analytics to understand site usage and improve the product. These are loaded only after you click “OK” to consent.
  • Live Chat Cookies — Our live chat provider may use its own cookies or local storage. Tracking remains blocked until you agree to the provider’s terms inside the chat popup.
  • Payment Cookies (Future) — If you subscribe, our payment processor (e.g., Coinbase or another provider we integrate) may set necessary cookies to complete secure transactions. These are set only when you initiate the payment flow.

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how our Services are used. GA4 is disabled until you consent.

What GA4 may collect (when enabled)

  • App/site interactions (pages, sessions, events)
  • Approximate location (country/region)
  • Device & browser type, OS, referrer/UTM
  • Performance metrics (load times, errors)

Our GA4 controls

  • IP addresses: GA4 does not log or store IP addresses for EU users and provides regional processing.
  • Google Signals & Ads features: used only if we enable advertising features in the future and only after consent.
  • Data retention: events retained for up to 14 months.

You can also use Google’s opt-out add-on: https://tools.google.com/dlpage/gaoptout.


Third-Party Cookies

Some cookies are set by trusted third parties (Google Analytics, our live chat provider, and any future payment processor). Those parties control their own cookies and processing. Their use is governed by their respective privacy and cookie policies.


Data Protection & Privacy

We handle any personal data collected via cookies in accordance with applicable laws, including the EU GDPR, UK GDPR, and the California CCPA/CPRA. For more on how we process personal data, see our Privacy Policy.


How to Manage or Opt Out

You can withdraw consent by clearing cookies in your browser. You can also configure your browser to block cookies entirely or set site exceptions. Keep in mind that removing essential cookies may impact core functionality (e.g., staying signed in).

For Analytics specifically, you may also use Google’s opt-out add-on: https://tools.google.com/dlpage/gaoptout.


Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. The “Last Updated” date at the top of this page indicates the latest version.


If any provision conflicts with local law, we will apply the interpretation that best preserves your rights while enabling us to provide the Services.